Wednesday, March 11, 2015

Quote of the Day

A songwriter can write a hundred songs; then suddenly one of them really resonates with people and becomes a hit.  Who knows why?  It's not that it's necessarily better.  But through some random circumstance or magic combination of ingredients, people love it.  Once you've got a hit, suddenly all the locked doors open wide.  People love the hit so much that it seems to promote itself.  Instead of trying to create demand, you're managing the huge demand.

-- Derek Sivers, Anything You Want, p. 10

No comments: